Terms of Service

This Smooch Terms of Service (the “Agreement”) is an agreement between the person visiting, browsing, accessing, downloading, installing or otherwise using (the term “use” will refer to any of the foregoing and the term “using” will have a corresponding meaning) the Smooch Solution (such person, the “Customer”) and Smooch Technologies Inc. (“Smooch”), together the “Parties” and each, a “Party", and is entered the date the Customer signs up for a Smooch account through the Smooch website (the “Effective Date”).

BY USING ANY ELEMENT OF THE SMOOCH SOLUTION (INCLUDING THE WEBSITE), CUSTOMER ACKNOWLEDGES THAT CUSTOMER HAS READ, ACCEPTS AND AGREES TO BE BOUND BY AND COMPLY WITH THE TERMS AND CONDITIONS SET OUT IN THIS AGREEMENT, AS AMENDED FROM TIME TO TIME IN ACCORDANCE WITH SECTION 16(j). IF CUSTOMER DOES NOT ACCEPT AND AGREE TO BE BOUND BY THIS AGREEMENT, CUSTOMER WILL IMMEDIATELY CEASE ANY FURTHER USE OF THE SMOOCH SOLUTION, INCLUDING USE OF ANY PART THEREOF. CUSTOMER REPRESENTS AND WARRANTS TO SMOOCH THAT CUSTOMER HAS THE CAPACITY TO ENTER INTO THIS LEGALLY BINDING AGREEMENT. IF CUSTOMER IS USING THE SMOOCH SOLUTION ON BEHALF OF ANOTHER PERSON, CUSTOMER HEREBY REPRESENTS AND WARRANTS TO SMOOCH THAT CUSTOMER HAS THE AUTHORITY TO BIND SUCH PERSON TO THIS AGREEMENT.

1. Definitions

"Active User Conversation" means an exchange of any number of sent or received Smooch Messages between an individual Business System and a Chat Participant in a month.
"Business" means either the Customer or Customer’s Client, as the case may be.
"Business System" means any of the following: (i) Customer Application, (ii) Custom-Integrated Business Applications, and (iii) Pre-Integrated Third Party Business Applications.
“Chat Participant” means a unique person that a Business transmits messages to, receives messages from, or otherwise communicates with through the Smooch Platform.
“Customer Application” means any software application or web site developed by Customer using or integrating with the Smooch SDK or APIs under the license terms of this Agreement.
"Customer’s Client" means any clients of the Customer.
“Customer Data” means any data, information, content, records, and files that Customer (or any of its Users, Customer’s Clients or Chat Participants) loads, receives through, transmits to or enters into the Smooch Platform, and any data, information, content, records and files that the Smooch Platform obtains from Customer’s servers or systems or from third parties on Customer’s behalf, including any and all intellectual property rights in any of the foregoing.
s “Custom-Integrated Business Applications” means any business software applications used by Customer to interoperate with the Smooch Platform through the Smooch API, where such software has been integrated with the Smooch API by Customer, but which software, for greater certainty, excludes Pre-Integrated Third Party Business Applications and Customer Application(s).
"Messaging Channels" means either (i) web, iOS, Android or other messaging channel enabled by a Smooch SDK, (ii) SMS or email that is integrated with the Smooch Solution, or (iii) a Third Party Messaging Platform that is integrated with the Smooch Solution.
“Modifications” means modifications, improvements, customizations, updates, enhancements, aggregations, compilations, derivative works, translations, adaptations, and results from processing (including analyses, reports, databases, datasets, recommendations, and visual representations) in any form or medium, and “Modify” has a corresponding meaning.
“Personal Information” means any and all Customer Data that can be used to uniquely identify a natural person.
“Pre-Integrated Third Party Business Applications” means third party business software used by Customer to interoperate with the Smooch Platform, where such software is already integrated with the Smooch Platform and is made available to Customer on the Smooch Website, e.g. Zendesk, Slack, HipChat, Front, HelpScout, Motion.AI, Meya, etc.
“Services” means the services provided by Smooch to Customer that facilitates the communication between a Business and Chat Participants through a variety of Messaging Channels, as more particularly described on the Smooch Website.
“Smooch API” means the application programming interface, sample source code, tools, webhooks, instructions, documentation, other materials, and any Modifications thereto, made available by Smooch to Customer to assist Customer in developing its Customer Application that interoperates with the Smooch Platform.
"Smooch Message" means any communication sent or received between a Chat Participant and a Business System using any component of the Smooch Solution.
“Smooch Platform” means the software, hardware, and systems used by Smooch to host and make the Services available for Customer’s use, including the Website, and any Modifications thereto.
"Smooch Property" is as defined in section 5.
“Smooch SDKs” means the software development kits made available by Smooch for the development of software applications for each of iOS, Android, the web, and any Modifications thereto or future versions launched by Smooch for other platforms, that interoperate with the Smooch Platform, and “Smooch SDK” means any one of the foregoing software development kits, as the context requires.
“Smooch Solution” means: (i) the Smooch Platform; (ii) the Smooch API; (iii) the Smooch SDKs, (iv) any Modifications to the preceding.
“Smooch Website” means any websites used by Smooch to provide the Smooch Services, including the website located at www.smooch.io.
“Third Party Messaging Platforms” means any third party platform that may be used by Chat Participants to transmit and receive messages with a Business, including but not limited to Facebook Messenger, WeChat, LINE, Telegram, Viber, and other platforms that Smooch may support in the future.
"User" is as defined in section 7(a).
"User Account" is defined in section 7(a).

2. Smooch Platform

Provisioning of the Smooch Platform. Subject to Customer’s compliance with the terms and conditions of this Agreement, Smooch will make the Smooch Platform available to Customer on the terms and conditions set out in this Agreement, provided that: (i) Customer is in compliance with its obligations under the applicable terms of use related to all applicable Third Party Messaging Platforms, Pre-Integrated Third Party Business Applications, and Custom-Integrated Business Applications; and (ii) has taken all steps as necessary to enable interoperability between the Smooch Platform and all applicable Third Party Messaging Platforms, Pre-Integrated Third Party Business Applications, and Custom-Integrated Business Applications, including acquiring the necessary approvals and API keys, whether directly or via Customer’s Clients, to access these messaging channels as a business.

3. License to Smooch API

License to Smooch API. Subject to Customer’s compliance with the terms and conditions of this Agreement, Smooch grants to Customer a limited, non-exclusive, non-transferable, non-sublicensable, revocable right and license during the Term to use the Smooch API solely (i) to enable the Customer Application to interoperate with the Smooch Platform or (ii) for developing or enabling Custom-Integrated Business Applications that will only be used by Customer to interoperate with the Smooch Platform in accordance with the terms of this Agreement and any other policies and guidelines published by Smooch from time to time.

4. License to Software Development Kits; EULA for Customer Application; Requirements for Customer Application

License Grant to Software Development Kit. SSubject to Customer’s compliance with the terms and conditions of this Agreement, Smooch grants to Customer a limited, non-exclusive, non-transferable, non-sublicensable, revocable right and license during the Term to:
1. download, install and use the Smooch SDK from the Smooch Website and other sites linked from the Smooch Website solely to develop functionality within Customer Applications for facilitating communications between a Business and the Chat Participants through the Smooch Platform in accordance with the terms of this Agreement and any other policies or guidelines published by Smooch from time to time;
2. distribute or otherwise make available the redistributable components of the Smooch SDK in object code form as embedded within the Customer Application; and
3. distribute the Smooch SDK to Customer’s Clients solely to enable Customer's Clients to develop functionality in its software for facilitating communications between such Customer’s Clients and Chat Participants through the Smooch Platform in accordance with the terms of this Agreement and any other end-user license agreements, policies or guidelines published by Smooch from time to time.
End-User License Agreement for Customer Applications. Customer may permit Chat Participants to use Customer Applications to communicate with Customer through the Smooch Platform. Customer will enter into an end-user license agreement (“EULA”) with such Chat Participants as a condition of such Chat Participant’s use of any Customer Applications. Customer will ensure that the EULA contain terms that are no less protective of Smooch and the Smooch Platform as the terms of this Agreement.

5. Trademark License

During the Term, Customer hereby grants to Smooch a worldwide, non-exclusive, non-transferable and non-sub-licensable (other than to affiliates) royalty-free licence to use Customer’s trademarks and logos made available to Smooch by Customer as part of this Agreement, solely in connection with the marketing, advertising, and promotion of the Smooch Solution, including listing the Customer and the Customer Application on the Smooch Website; and only in accordance with Customer’s reasonable trademark usage guidelines, as updated by Customer from time to time. Customer may require Smooch to cease using Customer’s trademarks and logos if, in the reasonable opinion of Customer, the continued display of Customer’s trademarks and logos would cause a materially adverse effect on Customer’s image and the goodwill associated therewith.
During the Term, Smooch grants to Customer a limited, non-exclusive, non-transferable and non-sub-licensable (other than to affiliates) royalty-free licence to use Smooch’s trademarks and logos made available to Customer by Smooch as part of this Agreement, solely in connection with the marketing, advertising, and promotion of the Smooch Solution, and only in accordance with Smooch’s reasonable trademark usage guidelines, as updated by Smooch from time to time. Smooch may require Customer to cease using the Smooch’s trademarks and logos if, in the reasonable opinion of Smooch, the continued display of the Smooch’s trademarks and logos would cause a materially adverse effect on Smooch’s image and the goodwill associated therewith.

6. Reservation of Rights

Smooch expressly reserves all rights, title, and interest in, and Customer will not acquire any right, title or interest in: (i) the Smooch Solution (or any part thereof) and any other materials or content provided by Smooch under this Agreement, including any and all Modifications to any of the foregoing; and (ii) all intellectual property rights in any of the foregoing (clauses (i) and (ii) are collectively, the “Smooch Property”), in each case, subject to the license rights expressly granted under Section 2, 3, 4(a). All right, title and interest in the Smooch Property will remain with Smooch (or Smooch’s third party suppliers, as applicable). For greater certainty, the Smooch Property is licensed and not “sold” to Customer.

7. Smooch’s Right to Use Customer Data

Customer acknowledges and agrees that Smooch may store, use, reproduce, Modify, and transfer to its subcontractors, Customer Data, solely in connection with delivering the Services under this Agreement. Customer further acknowledges and agrees that Smooch may store, use, reproduce, Modify, and transfer Customer Data, EXCLUDING ANY PERSONAL INFORMATION, without limitation, for its internal business purposes, including but not limited to such purposes as analytics, quality assurance, product and service improvement, and new product and service development. Customer agrees to cause any User, Customer’s Client, and Chat Participant to agree to the same terms as this Section 7.

8. Privacy

Customer understands that Personal Information, including of Users, Customer’s Client and Chat Participants, will be treated in accordance with Smooch’s privacy policy (the “Privacy Policy”). The Privacy Policy is hereby incorporated by reference and forms part of this Agreement.

9. Customer User Account; Use Restrictions

Customer User Account. Upon Customer’s request, Smooch will issue one or more administrator accounts (the “Administrator Accounts”) to Customer that provides Customer with the capability to create user accounts (each, a “Customer User Account”) for use by individuals who are an employee or contractor of Customer and that Customer wishes to have access to and use of the Smooch Platform (each, a “User”). Customer will ensure that Users only use the Smooch Platform through their Customer User Account. Customer will not share the Administrator Accounts with any other person and will not allow Users to share their Customer User Account with any other person. Customer will promptly notify Smooch of any actual or suspected unauthorized use of the Smooch Platform. Smooch reserves the right to suspend, deactivate, or replace any Customer User Account or Administrator Accounts if it determines that the Customer User Account or Administrator Account, as applicable, may have been used for an unauthorized purpose.
Use Restrictions. Customer acknowledges and agrees that it is responsible for the activities and communications of all Users and Chat Participants on the Smooch Platform, and the compliance by all Users, Customer’s Clients and Chat Participants with this Agreement, and any guidelines and policies published by Smooch from time to time. Without limiting the generality of any of the foregoing, Customer will not, and will not permit any other person (including any Users, Customer’s Clients or Chat Participants) to:
1. use the Smooch Platform to send, upload, collect, transmit, store, use, disclose or process, or ask Smooch to obtain from third parties or perform any of the above with respect to, any Customer Data:
  1. that contains any computer viruses, worms, malicious code, or any software intended to damage or alter a computer system or data;
  2. that Customer or the applicable User, Customer’s Client or Chat Participant does not have the lawful right to send, upload, collect, transmit, store, use, disclose, process, copy, transmit, distribute and display;
  3. that is false, intentionally misleading, or impersonates any other person;
  4. that is bullying, harassing, abusive, threatening, vulgar, obscene, or offensive, or that contains pornography, nudity, or graphic or gratuitous violence, or that promotes violence, racism, discrimination, bigotry, hatred, or physical harm of any kind against any group or individual;
  5. that is harmful to minors in any way or targeted at persons under the age of 13;
  6. that violates any applicable laws, or infringes, violates or otherwise misappropriates the intellectual property or other rights of any third party (including any moral right, privacy right or right of publicity); or
  7. that encourages any conduct that may violate, any applicable laws or would give rise to civil or criminal liability;
2. disable, overly burden, impair, or otherwise interfere with servers or networks connected to the Smooch Platform (e.g., a denial of service attack);
3. attempt to gain unauthorized access to the Smooch Platform;
4. use any data mining, robots, or similar data gathering or extraction methods, or copy, Modify, reverse engineer, reverse assemble, disassemble, or decompile the Smooch Solution or any part thereof or otherwise attempt to discover any source code, except as expressly provided for in this Agreement;
5. use the Smooch Solution for the purpose of building a similar or competitive product or service; or
6. use the Smooch Solution other than as permitted by this Agreement;
Fair Use Policy. The Smooch Solution is intended to facilitate communications between Chat Participants and a Business in the context of marketing, selling and supporting the Business’ products and services. While Smooch sets no limits on the number of Smooch Messages that can be exchanged between any given Chat Participant and any given Business, in aggregate no Business shall exceed an average of 50 Smooch Messages per Active User Conversation in any given month. Such usage of the Smooch Platform exceeds any reasonable expectations of use and shall be deemed a violation of the terms of this Agreement and the Customer will immediately terminate the applicable Business rights and access to the Smooch Solution or pay excess usage fees as defined by Smooch.

10. Email and Web Support

Customer will generally have access to Smooch’s technical support from 10:00am to 5:00pm ET on weekdays (other than holidays observed by Smooch) through email at help@smooch.io, or through the web site using our chat widget, or via self-help at http://www.smooch.io/help.

11. Fees and Payment

Fees. Customer will pay to Smooch the applicable fees described on the Smooch Website (the “Fees”) during the Term in accordance with the payment terms set out herein.
Payment Terms:.
1. All Fees shall be in U.S. Dollars;
2. Smooch shall charge and invoice Customer the applicable Fees, in advance, by credit card, on the Effective Date and on every monthly anniversary thereafter;
3. Subject to section 11(d) below, payment obligations hereunder are not subject to any set-off or withholding rights whatsoever, any and all of which are hereby expressly waived by Customer.
Disputed Invoices or Charges. If Customer in good faith disputes any portion of a Smooch invoice or charge, Customer may provide a dispute notice to Smooch with written documentation identifying and substantiating the disputed amount within fifteen (15) days from receipt of the applicable invoice or charge, and if applicable, at the time it pays the undisputed portion of such invoice, withhold payment of such disputed portion. If Customer does not report or does not provide such substantiating documentation within that period, Customer shall be deemed to have waived its right to dispute any and all portions of that invoice. For greater certainty, Customer shall pay all undisputed amounts of that invoice in accordance with section 10 (b) above.
Late Payment. Except for bona fide disputed amounts, any failure to make a payment of any Fees or taxes in strict conformity with the requirements of this section 10 entitle Smooch to suspend, in whole or in part, access to Services, until such payment is received. Additionally, Smooch shall assess and Customer shall pay a charge, compounded monthly, of the lesser of (a) 1.5% per month (19.56% per year) or (b) the highest amount allowed by law on all past due amounts (except amounts disputed pursuant to section (c) above). Furthermore, upon any such failure all outstanding amounts shall become due and payable without further delay.
Certain Taxes. The Fees set out in this Agreement do not include applicable taxes, duties, withholdings, tariffs, levies, customs, capital or income taxes or other governmental charges or expenses, including but not limited to value added tax, sales tax, consumption tax and similar taxes or duties as well as any current or future municipal, state, federal or provincial taxes, and Customer will pay, indemnify and hold harmless Smooch from same, other than taxes based on the net income or profits of Smooch.

12. Confidential Information

Definitions. For purposes of this Agreement, a Party receiving Confidential Information (as defined below) will be the “Recipient” and the Party disclosing such information will be the “Discloser” and “Confidential Information” means any and all information of Discloser disclosed by Discloser to Recipient or otherwise coming into the possession of Recipient during the Term that is marked as “confidential” or that a reasonable person would understand to be confidential; provided that Discloser’s Confidential Information does not include, except with respect to Personal Information: (i) information already known or independently developed by Recipient outside the scope of this relationship by personnel not having access to any Discloser’s Confidential Information; (ii) information that is publicly available through no wrongful act of Recipient; or (iii) information received by Recipient from a third party who was free to disclose it without confidentiality obligations. Notwithstanding the foregoing the terms and conditions of this Agreement and all Smooch Property (including any part thereof), whether marked as “confidential” or not, will be Smooch’s Confidential Information will not be Customer’s Confidential Information.
Confidentiality Covenant. Recipient hereby agrees that during the Term and at all times thereafter it will not: (i) disclose such Confidential Information of the Discloser to any person, except to its own personnel or affiliates having a “need to know” and that have entered into written agreements no less protective of such Confidential Information than this Agreement, and to such other recipients as the Discloser may approve in writing; (ii) use Confidential Information of the Discloser except to exercise its license rights or perform its obligations under this Agreement; or (iii) alter or remove from any Confidential Information of the Discloser any proprietary legend. Recipient will be deemed to have discharged its confidentiality obligations under this Section 11 (Confidential Information) if Recipient uses the same degree of care in safeguarding the Confidential Information of Discloser as it uses in protecting its own confidential information of a similar nature from unauthorized disclosure.
Exceptions to Confidentiality. Notwithstanding Section 12(b), Recipient may disclose Discloser’s Confidential Information: (i) to the extent that such disclosure is required by applicable law or by the order of a court or similar judicial or administrative body, provided that the Recipient promptly notifies the Discloser in writing of such required disclosure and cooperates with the Discloser to seek an appropriate protective order; (ii) to its employees, accountants, internal and external auditors, legal counsel and other professional advisors if and to the extent such persons need to know such Confidential Information in order to provide applicable professional advisory services related to Smooch’s business; or (iii) in the case of Smooch, to potential assignees, acquirers or successors of Smooch if and to the extent such persons need to know such Confidential Information in connection with a potential sale, merger, amalgamation or other corporate transaction involving the business or assets of Smooch.

13. Warranty; Disclaimer; Indemnity

Customer Warranty. Customer represents and warrants to, and covenants with, Smooch that the Customer Data will only contain Personal Information in respect of which Customer has provided all notices and disclosures (including to each User), obtained all applicable third party consents and permissions and otherwise has all authority, in each case as required by applicable laws, to enable Smooch to provide the Services, including with respect to the collection, storage, access, use, disclosure and transmission of Personal Information, including by or to Smooch and to or from all applicable third parties (including third party providers of any Third Party Messaging Platforms).
GENERAL DISCLAIMER. EXCEPT AS SPECIFICALLY PROVIDED IN THIS AGREEMENT, THE SMOOCH SOLUTION (OR ANY PART THEREOF), AND ANY OTHER PRODUCTS AND SERVICES PROVIDED BY SMOOCH TO CUSTOMER ARE PROVIDED “AS IS”, “AS AVAILABLE”.
TO THE EXTENT PERMITTED BY APPLICABLE LAW, SMOOCH HEREBY DISCLAIMS ALL EXPRESS, IMPLIED, COLLATERAL OR STATUTORY WARRANTIES, REPRESENTATIONS AND CONDITIONS, WHETHER WRITTEN OR ORAL, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, MERCHANTABLE QUALITY, COMPATIBILITY, TITLE, NON-INFRINGEMENT, SECURITY, RELIABILITY, COMPLETENESS, QUIET ENJOYMENT, ACCURACY, QUALITY, INTEGRATION OR FITNESS FOR A PARTICULAR PURPOSE OR USE, OR ANY WARRANTIES OR CONDITIONS ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. SMOOCH DOES NOT WARRANT THAT THE SMOOCH SOLUTION (OR ANY PART THEREOF) WILL OPERATE WITHOUT INTERRUPTION OR BE ERROR FREE, OR THAT ALL ERRORS CAN OR WILL BE CORRECTED. WITHOUT LIMITING THE GENERALITY OF ANY OF THE FOREGOING, SMOOCH EXPRESSLY DISCLAIMS ANY REPRESENTATION, CONDITION OR WARRANTY THAT ANY DATA OR INFORMATION PROVIDED TO CUSTOMER IN CONNECTION WITH CUSTOMER’S USE OF THE SMOOCH SOLUTION (OR ANY PART THEREOF) IS ACCURATE, OR CAN OR SHOULD BE RELIED UPON BY CUSTOMER FOR ANY PURPOSE WHATSOEVER.
THIRD PARTY MESSAGING PLATFORMS, CUSTOMER APPLICATION, PRE-INTEGRATED THIRD PARTY BUSINESS APPLICATIONS, AND CUSTOM-INTEGRATED BUSINESS APPLICATIONS DISCLAIMER.. CUSTOMER ACKNOWLEDGES THAT SMOOCH’S PERFORMANCE OF ITS OBLIGATIONS UNDER THIS AGREEMENT IS DEPENDENT ON: (I) CUSTOMER HAVING TAKEN ALL STEPS NECESSARY TO ENABLE THE AVAILABLE INTEROPERABILITY BETWEEN THE SMOOCH PLATFORM AND ALL APPLICABLE THIRD PARTY MESSAGING PLATFORMS, CUSTOMER APPLICATION, PRE-INTEGRATED THIRD PARTY BUSINESS APPLICATIONS, AND CUSTOM-INTEGRATED BUSINESS APPLICATIONS (THROUGH USE OF THE SMOOCH API); AND (II) ACCESS TO SERVICES, SOFTWARE OR SYSTEMS OF THIRD PARTIES (INCLUDING THIRD PARTY SERVICE PROVIDERS OF ALL APPLICABLE THIRD PARTY MESSAGING PLATFORMS, PRE-INTEGRATED THIRD PARTY BUSINESS APPLICATIONS, AND CUSTOM-INTEGRATED BUSINESS APPLICATIONS) AND DATA STORED OR MAINTAINED THEREON (COLLECTIVELY, THE “EXTERNAL DEPENDENCIES”). SMOOCH IS NOT RESPONSIBLE FOR ANY EXTERNAL DEPENDENCIES AND WILL HAVE NO LIABILITY IN RESPECT OF ANY INTERFERENCE WITH CUSTOMER’S USE OR ANY USER’S USE OF OR ACCESS TO THE SMOOCH SOLUTION OR SECURITY OR PRIVACY BREACHES ARISING FROM OR ATTRIBUTABLE TO ANY EXTERNAL DEPENDENCIES, AND CUSTOMER WAIVES ANY AND ALL CLAIMS AGAINST SMOOCH IN CONNECTION THEREWITH.
Indemnity. Customer will defend, indemnify and hold harmless Smooch, its employees, officers, directors, affiliates, agents, contractors,successors, and assigns against any and all third party (including Users, Customer’s Client, and Chat Participants) liability (including damages, recoveries, deficiencies, interest, penalties and reasonable legal fees), directly or indirectly arising from or in connection with, or relating to: (i) Customer Data; (ii) Customer’s breach of any of Customer’s obligations, representations or warranties under this Agreement; (iii) use of the Smooch Solution (or any part thereof) by Customer, any User, any Customer’s Client or any Chat Participant in combination with any Customer Applications or any third party software, application or service; (iv) misrepresentation, criminal behaviour or gross negligence on the part of Customer, any User, any Customer’s Client, or any Chat Participant; or (v) any actual or alleged infringement, violation or misappropriation of the rights of any person (including intellectual property or privacy rights) as a result of Customer’s, any User’s, any Customer’s Client or any Chat Participant’s use of the Smooch Solution (or any part thereof) contrary to the terms of this Agreement. Customer will fully cooperate with Smooch in the defense of any claim defended by Customer pursuant to its indemnification obligations under this Agreement and will not settle any such claim without the prior written consent of Smooch.

14. Limitation of Liabilities

The Parties acknowledge that the following provisions have been negotiated by them and reflect a fair allocation of risk and form an essential basis of the bargain and will survive and continue in full force and effect despite any failure of consideration or of an exclusive remedy:

AMOUNT. IN NO EVENT WILL THE TOTAL AGGREGATE LIABILITY OF SMOOCH IN CONNECTION WITH OR UNDER THIS AGREEMENT EXCEED THE AMOUNT OF FEES PAID BY CUSTOMER IN THE PRIOR 12 MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM OR $500CAD, WHICHEVER IS THE LESSER. FOR GREATER CERTAINTY, THE EXISTENCE OF ONE OR MORE CLAIMS UNDER THIS AGREEMENT WILL NOT INCREASE THIS MAXIMUM LIABILITY AMOUNT. IN NO EVENT WILL SMOOCH’S THIRD PARTY SUPPLIERS HAVE ANY LIABILITY ARISING OUT OF OR IN ANY WAY CONNECTED TO THIS AGREEMENT.
TYPE. TO THE MAXIMUM EXTENT PERMITTED UNDER APPLICABLE LAW, IN NO EVENT WILL SMOOCH BE LIABLE TO CUSTOMER OR ANY USER FOR ANY: (I) SPECIAL, EXEMPLARY, PUNITIVE, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES, (II) LOST SAVINGS, PROFIT, DATA, USE, OR GOODWILL; (III) BUSINESS INTERRUPTION; (IV) ANY COSTS FOR THE PROCUREMENT OF SUBSTITUTE PRODUCTS OR SERVICES; (V) PERSONAL INJURY OR DEATH; OR (VI) PERSONAL OR PROPERTY DAMAGE ARISING OUT OF OR IN ANY WAY CONNECTED TO THIS AGREEMENT, REGARDLESS OF CAUSE OF ACTION OR THE THEORY OF LIABILITY, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE, GROSS NEGLIGENCE, FUNDAMENTAL BREACH, BREACH OF A FUNDAMENTAL TERM) OR OTHERWISE AND EVEN IF NOTIFIED IN ADVANCE OF THE POSSIBILITIES OF SUCH DAMAGES.

15. Term and Termination

Term. This Agreement will commence on the Effective Date and continue to be in effect until your subscription has been terminated in accordance with the terms Customer agreed to on the Smooch website at time of signup (the “Term”). For greater certainty, if Customer has subscribed to an ongoing subscription, then such subscription will automatically renew at its expiry for the same period of time, at the then-current subscription rate described on the Smooch Website.
Termination For Convenience. Either Party may elect to terminate this Agreement and your subscription to Smooch services as of the end of your then current Term by providing notice, on or prior to the date thirty (30) days preceding the end of such Term. For clarity, per section 14(a), unless this Agreement and your subscription is so terminated, your subscription will renew for a Term equivalent in length to the then expiring Term.
Refunds and Termination Charges. No refunds or credits for Fees will be provided if you elect to terminate this Agreement prior to the end of your Term. If you terminate this Agreement prior to the end of your Term, or Smooch effects such termination pursuant to Section 15(d), in addition to other amounts you may owe Smooch, you must immediately pay any then unpaid Fees associated with the remainder of your Term. This amount will not be payable by you in the event you terminate as a result of a material breach of this Agreement by Smooch, provided that you provide advance notice of such breach to Smooch and afford Smooch not less than thirty (30) days to reasonably cure such breach as provided for in section 15(d).
Termination for Cause. A Party may terminate this Agreement for cause (a) upon thirty (30) days’ written notice to the other Party of a material breach if such breach remains uncured at the expiration of such period; or (b) if the other Party becomes the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors. If this Agreement is terminated by you in accordance with this section, Smooch will, to the extent permitted by applicable law, refund you any prepaid fees covering the remainder of the Term after the effective date of termination. If this Agreement is terminated by Smooch in accordance with this section, you will pay any unpaid fees covering the remainder of the Term. In no event will termination relieve you of your obligation to pay any fees payable to Smooch for the period prior to the effective date of termination.
Survival. The following Sections, together with any other provision of this Agreement which expressly or by its nature survives termination or expiration, or which contemplates performance or observance subsequent to termination or expiration of this Agreement, will survive expiration or termination of this Agreement for any reason: Section 6 (Reservation of Rights), Section 7 (Smooch’s Right to Use Customer Data), Section 11 (Fees), Section 12 (Confidential Information), Section 13 (Warranty; Disclaimer; Indemnity), Section 14 (Limitation of Liabilities), Section 15(e) (Survival), and Section 16 (General Provisions).

16. General Provisions

Notices. Notices sent to either Party will be effective when delivered in person or by email, one day after being sent by overnight courier, or two days after being sent by first class mail postage prepaid to the official contact designated by the Parties and immediately after being received by the other Party’s server. Notices must be in writing and sent: (i) if to Smooch, to the address set out in the introductory paragraph of this Agreement; and (ii) if to Customer, to the current postal or email address that Smooch has on file with respect to Customer. Smooch may change its contact information by posting the new contact information on the Smooch Website or by giving notice thereof to Customer. Customer is solely responsible for keeping its contact information on file with Smooch through the Smooch Platform current at all times during the Term.
Assignment. Customer will not assign this Agreement to any third party without Smooch’s prior written consent, which consent will not be unreasonably withheld. Smooch may assign this Agreement or any rights under this Agreement to any third party without Customer’s consent in connection with any merger or change of control of Smooch or the sale of all or substantially all of Smooch’s assets provided that any such successor agrees to fulfill its obligations pursuant to this Agreement. Any assignment in violation of this Section will be void. The terms of this Agreement will be binding upon permitted assignees. This Agreement will inure to the benefit of and be binding upon the Parties, their permitted successors and permitted assignees.
Choice of Law. This Agreement and any action related thereto will be governed by and construed in accordance with the substantive laws of the Province of Quebec and the federal laws of Canada applicable therein, without regard to conflicts of law principles. The Parties will initiate any lawsuits in connection with this Agreement in Montreal, Quebec, Canada and irrevocably attorn to the exclusive personal jurisdiction and venue of the courts sitting therein. The U.N. Convention on Contracts for the International Sale of Goods will not apply to this Agreement.
Construction. Except as otherwise provided in this Agreement, the Parties rights and remedies under this Agreement are cumulative. The term “include” and “including” mean, respectively, “include without limitation” and “including without limitation.” The headings of sections of this Agreement are for reference purposes only and have no substantive effect. The terms “consent” or “discretion”, when used in respect of Smooch in this Agreement means the right of Smooch to withhold such consent or exercise such discretion, as applicable, arbitrarily and without any implied obligation to act reasonably or explain its decision to Customer.
Force Majeure. Neither Party will be liable for delays caused by any event or circumstances beyond Smooch’s reasonable control, including acts of God, acts of government, flood, fire, earthquakes, civil unrest, acts of terror, strikes or other labour problems (other than those involving Smooch employees), Internet service provider failures or delays, or the unavailability or Modification by third parties of third party websites.
Severable. Any provision of this Agreement found by a tribunal or court of competent jurisdiction to be illegal or unenforceable will be severed from this Agreement and all other provisions of this Agreement will remain in full force and effect.
Waiver. A waiver of any provision of this Agreement must be in writing and a waiver in one instance will not preclude enforcement of such provision on other occasions.
Independent Contractors. Customer’s relationship to Smooch is that of an independent contractor, and neither Party is an agent or partner of the other. Customer will not have, and will not represent to any third party that it has, any authority to act on behalf of Smooch.
Entire Agreement. This Agreement constitutes the entire agreement between the Parties with respect to the subject matter of this Agreement and supersedes all other communications, whether written or oral.
Amendments. Subject to the following sentence, no amendment, supplement, modification, waiver, or termination of this Agreement and, unless otherwise expressly specified in this Agreement, no consent or approval by any Party, will be binding unless executed in writing by the Party or Parties to be bound thereby. NOTWITHSTANDING THE PRECEDING SENTENCE, SMOOCH MAY UNILATERALLY AMEND THIS AGREEMENT, IN WHOLE OR IN PART (EACH, AN “AMENDMENT”), BY: (I) GIVING CUSTOMER PRIOR NOTICE OF SUCH AMENDMENT; OR (II) POSTING NOTICE OF SUCH AMENDMENT ON THE WEBSITE. UNLESS OTHERWISE INDICATED BY SMOOCH, ANY SUCH AMENDMENT WILL BECOME EFFECTIVE AS OF THE DATE THE NOTICE OF SUCH AMENDMENT IS PROVIDED TO CUSTOMER OR IS POSTED ON THE WEBSITE (WHICHEVER IS THE EARLIER). IF CUSTOMER HAS PREPAID ANY FEES TO SMOOCH AND PROVIDES NOTICE TO SMOOCH WITHIN 30 DAYS OF THE EFFECTIVE DATE OF AN AMENDMENT THAT CUSTOMER WISHES TO EXERCISE ITS TERMINATION FOR CONVENIENCE RIGHT PURSUANT TO SECTION 14(b) OF THIS AGREEMENT, THEN SMOOCH WILL REFUND CUSTOMER AN AMOUNT ON A PRO-RATED BASIS CALCULATED BASED ON THE EFFECTIVE DATE OF TERMINATION UNTIL THE END OF THE PREPAID SUBSCRIPTION PERIOD.
English Language. It is the express wish of the Parties that this Agreement and all related documents be drawn up in English. C’est la volonté expresse des parties que la présente convention ainsi que les documents qui s’y rattachent soient rédigés en anglais.