It's complicated...

With 1.5 billion global users and end-to-end encryption, WhatsApp is poised to be the world’s most powerful business messaging channel. But WhatsApp’s commitment to trust and security means connecting to its new Business API is more burdensome than any other messaging channel.

Give yourself a headstart

Connect with Smooch now and you’ll be ready to go the moment WhatsApp gives the green light. As an official WhatsApp Business Solution Provider, we know the platform inside out and can help you check all the boxes.

  • Turn on WhatsApp in minutes instead of weeks

    We’ve already done the heavy lifting. Smooch’s unified API will give you access to all WhatsApp Business features out of the gate.

  • Send outbound notifications

    In addition to strict opt-in requirements, WhatsApp has introduced a new type of paid message, which is required to initiate or reactivate any conversation, and a host of rules for outbound messaging. Enable live agents to send templated messages from your software with Smooch, no code required.

  • Continue the conversation with full context

    When users reply to a notification, Smooch’s WhatsApp integration provides agents with the original notification, giving them the context they need to seamlessly continue the conversation.

  • Deliver messages no matter what

    Beyond WhatsApp, Smooch’s unified notifications API covers all the channels, from Facebook Messenger and Viber to SMS, RCS, push and email. Easily configure your fallbacks and ensure every message gets delivered, no matter what channel a user is on.

  • Automate the conversation

    With Smooch in the loop, you can connect multiple systems to the WhatsApp conversation stream. Integrate all your products into Smooch's unified conversation pipeline, from sales and service clouds to commerce and reservation platforms, and orchestrate how they access and contribute to any user conversation.

“We see partners like Smooch as critical accelerators in making new channels like WhatsApp available to our enterprise customers.”

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Joe Gagnon


The WhatsApp API Client:
What you need to know

WhatsApp is a dream come true for enterprises looking to engage customers over secure and private chat.

But to maintain end-to-end-encryption, WhatsApp requires businesses to host their own headless version of the app in a Docker container, complete with SQL databases, block storage and an ever-changing API.

Managing this complex cloud-based infrastructure is a full-time job for brands and a non-core investment and potential scalability nightmare for software platforms.

“The fact that Smooch stays on top of new WhatsApp features allows us to quickly experiment, validate with brands, and have much faster time-to-production.”

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Jurriaan Persyn


We're happy to host

Whether you’re a brand managing one WhatsApp API Client or a customer engagement platform trusted with provisioning and maintaining thousands, Smooch can help.

  • Built for scale and high-availability

    Smooch-managed API clients come with high-availability architecture, auto scaling, active monitoring and automatic backups.

  • Flexible hosting options

    Prefer to host and manage WhatsApp API Clients on your own? No problem. We can still manage your API integration, paid notifications and context-rich replies, while you host and maintain your own API client infrastructure.

Trusted by leading customer engagement platforms and brands

The world’s biggest enterprise companies rely on Smooch to connect them to WhatsApp and other popular messaging channels.

“We wanted to ensure our guests had the ability to message us on their preferred channel and in their preferred language. Smooch was the only provider that met all of our global requirements, and allowed us to provide a truly personalized service that is safe and secure.”

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Four Seasons

Marco Trecroce

Senior VP & CIO

“Our partnership with Smooch allows Zendesk to quickly add new messaging channels to our products without sacrificing functionality. Smooch reliably connects WhatsApp and Zendesk Support, allowing us to be agile and focus on delivering the best agent experiences.”

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Matt Price

SVP of Product Portfolio